SOULGOODS may not be a household name stateside, but the Beijing-based imprint has been using its affiliation with NIKE, Inc. to cultivate a presence outside of its home city.
Recently, the team lent its creative vision to the Nike Dunk High, a silhouette that’s recently emerged in handfuls of compelling styles courtesy of independent skate shops from across the globe. For its first-ever take on the late Peter Moore’s 37-year-old design, SOULGOODS abandoned the bold, all-over print of its Converse collaboration from May 2021 in favor of an understated olive green and black ensemble. The crew’s “灵魂虎” (Soul Tiger) graphic is embroidered onto the lateral heel, and stamped on both the top of the tongue and sock-liners. Although the all-black mesh tongue (and surrounding panels) and sole units differentiate the Chinese label’s Nike Dunk offering, the most distinguishing factor on the pair is the “FROM BEIJING TO THE WORLD” text placed on the inside of the collar, showcasing SOULGOODS’ national pride and plans to leave its mark on the world.
For more from under the NIKE, Inc. umbrella, check out all upcoming Air Jordan releases.
UPDATE August 1st, 2022:
A new set of images has been added ahead, courtesy of Instagram user @prvt.selection. Angles of the outsole have revealed the omission of “SB”-branding, meaning the silhouette is a regular Dunk High instead of an SB Dunk High as initially reported.