Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
PHANTACi Crafts A Premium, Zipper-Adorned Take On The PUMA Suede
Jay Chou’s PHANTACi has been in and around the sneaker industry for over a decade, previously joining forces with the likes of Nike, New Balance,...
Rhuigi Villaseñor Helps The PUMA Suede Reconnect With Its B-Boy Days
The PUMA Clyde celebrates its 50th anniversary this year, but that hasn’t stopped the PUMA Suede on which Walt Frazier’s silhouette is based to take...
PUMA Visits Bikini Bottom With SpongeBob SquarePants Collection Releasing March 17
Over the last handful of years, PUMA has collaborated with a number of iconic pop culture brands. Ahead of spring, the German sportswear brand unveiled...
DEAL, NSC, And PUMA Travel The Ancient Tea Horse Road With The Suede And TRC Blaze
Based out in China, sneaker boutique DEAL has played a role in several Reebok partnerships, lending a helping hand to the likes of Jeff Staple,...
Noah’s Made In Japan PUMA Clyde Capsule Releases March 16
Since 2015, Noah has been consistently producing refined menswear for those eager for a little more than just graphic t-shirts. Along the way, Brendon Babenzien...
Staple Gives The PUMA Suede A Yellow And Black Makeover
Staple and PUMA are no strangers, having previously worked on both heritage and modern designs. For their latest linkup, the two institutions have given the...
DTLR’s Gumbo Racing-Inspired PUMA Cell Speed “Turbo” Is Forever Faster
DTLR has had a long track record of footwear collaborations tapped in with the cultures of the areas in which it has storefronts. For its...
Rihanna And PUMA Reunite To Continue FENTY Line
Rihanna is an uncontested musical talent, her discography known and well-remembered by millions upon millions. And after entertaining much of the world during the Super...