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Rihanna And PUMA Reunite To Continue FENTY Line

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Rihanna is an uncontested musical talent, her discography known and well-remembered by millions upon millions. And after entertaining much of the world during the Super Bowl LVII Halftime Show, she’s set to reprise yet another past effort: her collaborative FENTY line with PUMA.

Alongside producing some of the most iconic songs of all-time, Rihanna has made a name for herself in both the cosmetic and fashion world. She not only built an extremely successful beauty label but also became the first black woman to ever launch a luxury line with the esteemed LVMH conglomerate. Now, for 2023, RiRi is teaming back up with PUMA to reestablish the collaborative FENTY line, which first began almost an entire decade ago.

After joining the footwear brand as a creative director in 2014, Rihanna would distill her signature style across a number of sneaker releases. Looking ahead, it’s likely several of the line-up’s most notable designs — such as the Fenty Trainer and Fenty Creeper — will soon make a return, surely doing so in complement to brand new models as well as an accompanying apparel collection.

The continuation of the Rihanna and PUMA’s FENTY line was only just announced. More details are sure to surface in due time, so sit tight and stay tuned for further updates.