Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Rihanna’s FENTY Introduces The PUMA Creeper Phatty On November 30th
Rihanna and A$AP Rocky took over Las Vegas over the weekend as the couple helped PUMA promote their latest collection with F1. Today, the Bajan...
Rihanna’s PUMA FENTY Avanti L Returns In Navy And Green Leather
PUMA FENTY is officially back, further celebrating its homecoming with new colorways of the Avanti L. Available in both men’s as well as women’s sizes,...
Where To Buy Rihanna’s FENTY x PUMA Avanti
PUMA and Rihanna first teamed up to a raucous amount of acclaim in 2014, serving as the German sportswear brand’s creative director of womenswear. After...
Rihanna’s FENTYxPUMA Partnership Returns With The Avanti On September 15th
UPDATE September 5th, 2023: Rihanna and PUMA have officially unveiled the first effort from their renewed FENTYxPUMA partnership: the King Avanti Premium. The PUMA Avanti...
Rihanna And PUMA Reunite To Continue FENTY Line
Rihanna is an uncontested musical talent, her discography known and well-remembered by millions upon millions. And after entertaining much of the world during the Super...