Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Tyrrell Winston’s Reebok Question Mid And Club C Release On May 6th
Based in and inspired by New York, Tyrrell Winston often roams the city streets, picking up its trash to create collages of deflated basketballs, torn...
APB Taps Three Students To Design Their Reebok Collaboration
APB Store has steadily placed its efforts towards pushing the community-driven purpose of the Whitaker Group. As one of the heralded retail establishments under James...
Packer’s Prada-Inspired Reebok Answer IV Releasing In White And Silver
For their latest collaboration with Reebok, Packer recognized subtle similarities between the Answer IV and the Prada Americas Cup luxury sneaker and delivered a luxurious...
Reebok Celebrates The 50th Anniversary Of The SMILEY With The Classic Leather Pump
Born as a symbol of good news in France Soir, a French newspaper that circulated from 1944 to 2011, the SMILEY has officially turned 50-years-old....