Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Reebok and Swizz Beatz Release The DMX Series 2000
Reebok has a storied history of rapper collaborations. From G-Unit and Jay-Z in the mid-00s, to Kendrick Lamar and Rick Ross this decade, the British...
Reebok Joins Forces With Lust Mexico For Axolotl-Inspired DMX Fusion
After being used as the centerpiece of a collaboration with NYC-based label Pyer Moss in June, the Reebok DMX Fusion is entering the collaborative spotlight...
VETEMENTS And Reebok Drop Four New Sock Runner Colorways
Controversial high-fashion brand VETEMENTS and Reebok are joining forces yet again for four new takes on the high-top Reebok Sock Runner Knit silhouette, all featuring...