Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Stealthy Black Takes Over The Reebok Instapump Fury GORE-TEX
The Reebok Instapump Fury has been a go-to option for bold fashion enthusiasts for decades. And with newly-surfaced GORE-TEX-backed iterations, that will surely continue being...
BEAMS And Reebok Offer Up A Genderless Club C Laceless Mule
BEAMS, one of Japan’s biggest retailers, has produced no shortage of great sneaker collaborations over the years. And come late this September — the 25th,...
Jelly Belly And Reebok Release A Sweet Set Of Sneakers On September 26th
Over the last five years, Reebok has bridged the gap between the sportswear, entertainment and food worlds via expansive collaboration after expansive collaboration. For its...
The Reebok And National Geographic Collection Includes QR Codes Linked To 360 Immersive Videos
With a roster of recent collaborators that include Jelly Belly and Power Rangers, it’s hard to predict who Reebok will onboard next to get creative...
Prince And Reebok’s Shared Tennis Heritage Inspired This Club C And Apparel Collection
Although recent years have seen Reebok dominate spaces like CrossFit, the England-founded brand has a long history within the world of tennis. To harken back...