Jovani Hernandez Over the last five years, Reebok has bridged the gap between the sportswear, entertainment and food worlds via expansive collaboration after expansive collaboration. For its latest joint-collection, the storied Massachusetts-based company has teamed up with the renowned candy makers at Jelly Belly.
Spanning styles for the whole family, the upcoming capsule includes a number of iconic silhouettes like the Reebok Instapump Fury and Reebok Club C. The reworked Reebok Classic Leather Legacy also makes an entry into Jelly Belly’s sweets-inspired stylings. Bold “Neon Cherry” and “Sonic Green” pair with subtler “Coal” and “Footwear White” for creations reminiscent of the gourmet jelly bean flavors the Belleville, Ill.-founded company has been producing for 123 years. “BEAN BOOZLED” branding lands on the tongue labels, while flavors are printed on the undersides of said tag. Heels boast “JELLY BELLY” logos in a rubber makeup that deliver further eye-popping flair to all of the included pairs. Lastly, the footwear is partly constructed with sustainable bio textile sourced from sugarcane.
Enjoy images of the collection here below, and head over to Reebok.com on September 26th to shop pairs for the whole family.
For more sneaker news, check out the Billie Eilish Air Jordan 1 KO anticipated to launch on September 30th.
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