Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Packer’s Exclusive Reebok Question Mid “Burgundy” Releases On August 8th
First teased in mid-June, Packer’s Reebok Question Mid “Burgundy” finally releases on Tuesday, August 8th. Inspired by the independent boutique’s widely-praised Club C collaboration from...
Packer Teases A Reebok Question Collaboration With Burgundy Detailing
Having closed out 2022 with a widely-praised collaboration, Packer Shoes and Reebok are back at it again with another burgundy-accented project. Recently, a co-branded Reebok...
Packer Applies Mismatched Panels And Burgundy Accents To Its Reebok Club C
Packer Shoes and Reebok have collaborated on several compelling footwear projects that’ve flown under the radar over the last handful of years. For their latest...
Packer Revisits The Reebok Club C For FW22
Packer continues to blend a minimal approach with a varsity jacket/academia-based aesthetic for its next collaboration – the Reebok Club C. Revealed by @victorkan, this...
Packer’s Prada-Inspired Reebok Answer IV Releasing In White And Silver
For their latest collaboration with Reebok, Packer recognized subtle similarities between the Answer IV and the Prada Americas Cup luxury sneaker and delivered a luxurious...
Packer To Follow Up Their Reebok Answer 4 “Ultramarine” With White/Silver
Packer stirred up some turn-of-the-century nostalgia with their recent Reebok Answer 4 “Ultramarine” collaboration, a not-so-subtle yet unofficial nod to the Prada Americas Cup luxury...
Packer’s Reebok Answer IV “Ultramarine”, A Tribute To A 90s Trend Icon, Releases This Week
Teased all the way back in June 2021, the Packer x Reebok Answer IV is officially set for its long-awaited arrival. Unofficially inspired by Prada’s...
Packer Focuses On The Fall Spectrum With Their Reebok Trinity Premier Collaboration
Another chapter is added to Packer’s interminable relationship with Reebok as the New Jersey-based retailer unearths the Trinity Premier, a performance running shoe fit for...
Packer And Reebok Visit The Archives For Premier Trinity Collaboration
Having dropped a simple, but well-received Aztrek in March 2019, Packer and Reebok aren’t concluding 2020 without continuing their longstanding relationship. For their next collaboration,...