Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Reebok Announces Official Collaboration With Tom & Jerry
If two of your favorite pastimes as a kid were watching Saturday morning cartoons and collecting sneakers, today’s Reebok announcement regarding an upcoming collection with...
The Reebok Instapump Fury Adds Full Boost Soles In Unprecedented Crossover
Despite being owned by the same umbrella corporation, adidas and Reebok have most often dealt on two opposite sides of the fence, catering to much...
Reebok And adidas Combine Iconic Technologies To Create The Instapump Fury Boost
As the sneaker industry shifts, evolves, and changes, we frequently see things that we’d have never thought to be possible mere years ago, and now...
Sanrio’s Hello Kitty And Gudetama Get Their Own Reebok Instapump Furys
Renowned for their dominating cultural relevance and massive worldwide fan base, the Sanrio brand continues to create characters subversive of norms and cute by popular...
Beijing’s 400ml Brings The Paper Tiger Tradition To The Reebok Instapump Fury
As the first Asian team to join the 3AM series, Reebok recruits the ever-rebellious and immensely talented graffiti collective 400ml to bring in their vandalistic...
BAIT And Reebok Join Forces For A Toy Story-Themed Instapump Fury
Toy Story’s Buzz and Woody may be cut from vastly different cloths, but the two have become inseparable over the course of the beloved franchise,...
BAIT Teams With Toy Story 4 For A Reebok Instapump Fury Collaboration
Ahead of Toy Story 4’s impending theatrical debut later this month, BAIT and Reebok have teamed up to reveal two unique Toy Story-inspired takes on...
DEAL Infuses Ancient Chinese Feng Shui Compass Into The Reebok Instapump Fury
The Feng Shui compass is an ancient Chinese tool, one that’s both practical and philosophical. Apart from its rich history, it also presents a powerful...
VETEMENTS And Reebok Drop Another Scribbled Instapump Fury
Demna Gvasalia’s VETEMENTS is all about the outrageous. From exaggerated cuts to quizzical logos and extreme price points, VETEMENTS is high-fashion-sans-seriousness, cleverly poking fun at...