Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Off-White x Air Jordan 5 “Sail” Releases Tomorrow
Touted as one of the most successful designers and collaborators of this generation, Virgil Abloh and his popular Off-White imprint, in collaboration with the Jumpman...
fragment design x Jordan Capsule Releasing In Europe On October 28th
Just last month, Hiroshi Fujiwara’s Fragment Design and the Jumpman team broadened their highly-revered catalog with a full range of apparel and a two-piece footwear...
Off-White x Air Jordan 5 “Sail” Also Releasing In Pre-School And Toddler Sizes
Over the last few years, Virgil Abloh has made a case for himself as the busiest person working in the grey area between sports/streetwear and...
The Off-White x Air Jordan 5 “Sail” Collection Fully Unveiled
To celebrate All-Star Weekend at the beginning of the year, Virgil Abloh and Jordan Brand debuted their love letter to the Air Jordan 5, a...
The Union LA x Air Jordan 4 “Off Noir” Releases Tomorrow In North America
After getting pushed back by a couple of weeks, the Union LA x Air Jordan footwear capsule will finally be back for another round tomorrow,...
Where To Buy The Off-White x Air Jordan 5 “Fire Red”
At the start of 2020, Virgil Abloh surprised with his return to Jordan Brand, a collaboration that saw the Off-White designer flip the script on...
The Air Jordan 4 “PSG” Releases Tomorrow
First teased in early June, the PSG x Air Jordan 4 finally launches globally tomorrow, October 10th. Although both organizations have collaborated before, tomorrow’s Air...
Exclusive Look At The PSG x Air Jordan 4
Paris Saint-Germain F.C. (PSG) and NIKE, Inc. are no strangers, having previously collaborated on a footwear and apparel capsule. And while Neymar Jr., who served...