Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts Is Having Another Ugly Christmas Sweater Party With Nike
Update: The Concepts x Nike SB Dunk High “Ugly Christmas Sweater” will release again on December 7th on the Nike SNKRS app and from select...
Concepts And New Balance Present The Trailbuster Fresh Foam “des Sables”
The longstanding relationship between New England-based Concepts and New Balance continues to produce some juicy fruits – in sneaker form. The two have teamed up...
The Chanel-Inspired Concepts x Reebok Instapump Fury Releases Again This Weekend
Boston-based boutique Concepts has always brought the collaborative heat with a wide range of unique inspirations and premium details giving the imprint its strong reputation...
Concepts’ Chanel-Referencing Reebok Instapump Fury Collaboration Drops Tomorrow
You can always count on Boston-based Concepts to bring the heat in the collaborative department. While they’ve expanded their repertoire through team-ups with New Balance,...
Concepts Recreates Chanel Collaborations Of The Reebok Instapump Fury
Boston-based Concepts is digging deep into Reebok’s collaborative archives for their latest take on the iconic Reebok Instapump Fury retro running model from the 1990s....
Concepts’ Reebok Instapump Fury Design Resembles The Super-Rare Chanel Collaboration
In 2005, Reebok teamed up with luxury brand Chanel for an all-black lambskin Reebok Instapump Fury collaboration, a rare gem that is rumored to be...
Concepts x New Balance “Weekend Rivalry” Pack Releases Tomorrow
Concepts and New Balance are a match made in collaborative heaven. The two Bostonian staples have worked together countless times to give us conceptual, luxurious...
The 3D-Printed New Balance MS066 Is Releasing Exclusively At Concepts NY
Last year, New Balance embarked on their 3-D Printing journey in an exclusive collaboration with 3D Systems. The technology was called DuraForm Flex TPU and...
Concepts Recalls Great American Heists In adidas Consortium Collaboration
Great heists have been romanticized through movies, television, literature, and music, and now Boston boutique Concepts is immortalizing one of the greatest American fine art...