Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Bodega Re-Releases Their Entire New Balance 997S “Days” Trilogy In Honor Of 15th Anniversary
Though already well-celebrated with many a collaboration, Bodega‘s 15th anniversary is about to close with an even bigger bang. Rather than simply reminisce about what...
Shoe Palace Honors The Great White Shark And Its Hunting Grounds With The New Balance 997S
Shoe Palace once again honors the cultural landmarks of its origins with their latest collaboration release with New Balance. Focusing on the 997S silhouette, the...
Bodega Officially Announces The New Balance 997S “Better Days”
First teased on social media almost a month ago, the New Balance 997S “Better Days” has just officially been announced by Bodega ahead of its...
Todd Snyder Blends Tennis And Nightlight With The New Balance 997 “Chalk Stripe”
New Balance has been making a relatively strong statement in 2020 in terms of footwear collaborations as they continue to add more partnerships to their...
DTLR’s New Balance 997 “Greek Gods” Retells The Epic Story Of Perseus And Medusa
New Balance is no stranger to collaborations, with some of its most coveted products ever being joint efforts. After tapping Aime Leon Dore and Casablanca,...
END Lays Out A Persian Rug On The New Balance 997
Contemporary men’s retailer END is no stranger to collaborative territories, as the UK-based e-commerce platform has gone heavy on its partnerships with a vast array...
United Arrows And New Balance Craft A Neutral 997H
The Japanese obsession with New Balance is wildly different from the stateside perception, extending the dad shoes into a realm of high fashion and menswear...
Afew Creates A 1-Of-1 “Craftsmanship” New Balance 997 With Premium Details
New Balance’s “Made In” series — featuring heritage models crafted with painstaking attention to detail in the USA and UK — boasts some of the...
Kith And New Balance Debut 2018 Footwear Collection
From sneakers to ice cream, from shirts to cereal, Kith can seemingly do it all. The New York-based brand/retailer has a long collaborative history with...