Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Footpatrol’s PUMA Velophasis Is A Trip Down Memory Lane
Introduced alongside the aid of creative director Skepta, the PUMA Velophasis is the latest installment within the German sportswear brand’s expansive discography of footwear. Serving...
Rihanna’s FENTY Introduces The PUMA Creeper Phatty On November 30th
Rihanna and A$AP Rocky took over Las Vegas over the weekend as the couple helped PUMA promote their latest collection with F1. Today, the Bajan...
No Hooping After Midnight: PUMA Teams Up With Gremlins
PUMA Basketball is no stranger to unexpected collaborations, teaming up with pop-culture icons like Rick & Morty and Dexter’s Laboratory for effective co-branded installments alongside...
Rihanna’s PUMA FENTY Avanti L Returns In Navy And Green Leather
PUMA FENTY is officially back, further celebrating its homecoming with new colorways of the Avanti L. Available in both men’s as well as women’s sizes,...
Where To Buy Rihanna’s FENTY x PUMA Avanti
PUMA and Rihanna first teamed up to a raucous amount of acclaim in 2014, serving as the German sportswear brand’s creative director of womenswear. After...
nanamica Presents Two Understated Colorways Of The PUMA Clyde GTX
nanamica and PUMA teamed up for the very first time back in 2022, dressing the Suede VTG in two understated, weather resistant colorways. Now, almost...
BAIT Enters The Speed Force With The Collaborative PUMA RS-X “The Flash”
Next Friday the DC Cinematic Universe is going to be upended when Barry Allen triggers a Flashpoint Paradox in The Flash. But before we meet Supergirl, a...
Sophia Chang And PUMA Prep Three Styles Of The Plexus Exclusive To China
Queens-based artist Sophia Chang has teamed up with PUMA for the first time since 2013 to drop three styles of the Plexus. Exclusive to China,...
PLEASURES Unveils Overdyed PUMA Velophasis Collaboration
PLEASURES and PUMA have recently teased a collaboration on the retro-inspired Velophasis. Rooted in aesthetics and technological breakthroughs of the early 2000s, the PUMA Velophasis...