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PLEASURES Unveils Overdyed PUMA Velophasis Collaboration

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PLEASURES and PUMA have recently teased a collaboration on the retro-inspired Velophasis.

Rooted in aesthetics and technological breakthroughs of the early 2000s, the PUMA Velophasis has had a slow start to its release cycle, but Los Angeles-based imprint should help change that. The chunky offering from PLEASURES features an overdyed pink aesthetic that taps into the punk look of much of PLEASURES’ catalog. The new-found partners tout the upcoming collaboration as “A new chapter of future forward footwear…,” despite the Velophasis’ return to the past for inspiration. PLEASURES likely has a backstory to the spring-friendly sneaker, but full details have yet to be released. Nevertheless, the rebellious label further cements itself in the world of footwear with another global player.

Enjoy a quick look at the pair ahead, as you wait for an official launch on June 24th.

For more sneaker news, check out the latest adidas Originals offerings.

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

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UPDATE (06/24/2023):
The shoes are available now on puma.com.
Pleasures x Puma Velophasis
Release Date: Jun 24th, 2023 (Saturday)
Color: Grape Wine/Mauve Pop
Mens: $150 Style Code: 391696-01

Photos via PLEASURES