Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Just 360 Pairs Of The BAIT x adidas Forum Mid XBOX 360 Are Releasing
Thus far, Microsoft and the adidas Forum have honored the family of Xbox consoles through a selection of colorways inspired by the specific colors of...
RECOUTURE’s adidas Forum Low Releases This Saturday, November 27th
Much earlier in the month, RECOUTURE revealed an adidas Forum Low sample, which saw the silhouette entirely reconstructed out of scrap parts. Though the designer...
IVY PARK Brings Electric Green To Its Next adidas UltraBOOST
Beyoncé and adidas entered a long-term partnership in January 2020, when the former re-launched her IVY PARK label. Since then, the collaborative relationship has maintained...
Noah NY Channels Their Love Of Running With Two New adidas Silhouettes
Noah NY has long-fostered a healthy relationship with adidas, often iterating on older classics for each instance of collaboration. But here, the label crafts two...
Billionaire Boys Club’s Moon Man Appears On This adidas NMD Hu
The sneaker landscape looked different five years ago, with Pharrell Williams’ adidas NMD Hu model taking over “grail” lists and easily fetching triple its retail...
The Xbox Series X Manifests Itself Onto The adidas Forum Tech BOOST
Ahead of Xbox’s official 20th anniversary, Microsoft announced its partnership with adidas, which includes commemorative styles of the adidas Forum. The latest proposition draws inspiration...
Marimekko’s Poppy Print Appears On The adidas Superstar
With their previous adidas collection, Marimekko put an emphasis on print-making, adding patterns to silhouettes like the UltraBOOST DNA, the Stan Smith, Forum Lo, and...
adidas EQT’s 30th Anniversary Continues With The HANON x Race Walk “Working Men’s Club”
Before the Three Stripes took the footwear world by storm with BOOST-cushioning, it garnered a cult-like following with its adidas EQT series. Throughout 2021, the...
Trae Young And adidas Brings The So So Def Energy To The Forum Low
With his eponymous adidas signature, Trae Young previously paid homage to the record label So So Def, showing respect for both its history and its...