Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Eric Emanuel Adds Terry Lining To The Reebok Club C
Irrevocably inspired by vintage, Eric Emanuel often uses his own collections to express his personal interests and tastes. And among the vast, ever-expanding series of...
Feng Chen Wang’s Converse Jack Purcell Adds Layers Inspired By Her Own Name
Though relatively new to the world of sneaker culture, Feng Chen Wang evidently had no trouble adjusting, the London-based, China-born designer making a name for...
First Look At The UNION LA x Air Jordan 4 “Guava Ice”
While UNION LA‘s Air Jordan 1 is widely regarded as one of the best collaborations of the last few years, the brand’s upcoming Jordan 4...
Vault by Vans And Julian Klincewicz Celebrate Human Connection With A Bold Ni LX Trio
Vault by Vans has recently announced a collaboration with Southern California-based artist Julian Klincewicz. As a multi-disciplinary creative, Klincewicz has expressed his worldview across film...
The Concepts x New Balance 327 “Cape” Is Inspired By Vodka Cranberry Cocktails
After teaming up with Jordan Brand to host an exclusive launch for Jayson Tatum’s Air Jordan 34 “Welcome to the Zoo” PE, streetwear retailer Concepts...
The Stussy x Nike Benassi Slides Drops On July 30th
Stussy and Nike’s relationship, though somewhat newly rekindled, has proffered some of the most exciting releases this year. And while many are certainly more interested...
J. Cole’s Puma RS-Dreamer Signature Basketball Shoe Debuts On July 31st
Following his Lewis Street EP release last week, J. Cole, while primarily known for his talents on the mic, is prepared to spread his creative...
Ronnie Fieg Reimagines His First-Ever ASICS GEL-Lyte III Collaboration With The Tokyo Trio
Ronnie Fieg’s spirited run with ASICS dates back to 2007 when he first colored up a trio of GEL-Lyte 3s dubbed the “252 Pack”, bringing...
PLEASURES Dresses Up The Reebok Beatnik With Spider Web Embroidery
Broken in by Japanese labels Needles and BEAMS after the model’s revival in 2018, the Reebok Beatnik quickly became a cult classic among a select...