Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
solebox And adidas Consortium Suit Up The EQT Proto In A Grand Prix Racer Inspired Colorway
Thanks to the help of numerous partners, adidas EQT is back in the limelight, thus bringing about the return of many a fan-favorite silhouette. This...
Sneaker Politics Remembers The 1984 World’s Fair With Its adidas Consortium EQT Prototype
Documentaries relating to technological and design advancements on American soil usually include mention of the World’s Fair, which last took place in New Orleans in...
Overkill’s adidas EQT CSG 91 Releases October 16th
As part of the adidas EQT line’s 30th anniversary, the Three Stripes tapped a panel of collaborators for its “Life Needs Equipment” collection. Among them,...