Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
MEDICOM Toy Revives Classic Nike SB Dunk Colorway On The Updated Elite
Nike SB and MEDICOM are back at it again with a modernized version of their first collaborative effort from 2004. Serving as a revolutionary take...
Skepta’s Nike Air Max 97/BW Releases On May 19th
After 2016’s toned-down “Blacklisted” Air Max BW and 2017’s Morocco-inspired Air Max 97 Ultra, grime legend and Air Max pioneer Skepta is joining forces with Nike...
Porter And adidas To Release Simplistic Take On The Campus
adidas Originals and Japan-based label Porter are joining forces for the first time since last year’s collaborative NMD Chukka for a clean take on a classic...
Bodega And New Balance Release An NB1 998 Inspired By Mass Transit
The successful partnership between Bodega and New Balance is back with an NB1 998 design that pays homage to the city of Boston. Dubbed the...
First Look At The OFF WHITE x Air Jordan 1 “UNC”
The third known style of Virgil Abloh’s OFF WHITE x Air Jordan 1 gets a first look today. The “Dark Powder Blue” colorway dubbed the...
Reebok Continues 3:AM Series With Atlanta-Based Creatives
Reebok has teamed up with Atlanta-based creative collection LVRN (aka LoveRenaissance) to continue their 3:AM sneaker series on the heels of their recently released NYC...
The 2Chainz x Versace “Chain Reaction” Releases On April 26th
2Chainz and Versace’s highly anticipated “Chain Reaction” collaboration is almost ready to touch down just in time for Spring. Cleverly taking advantage of the incredibly...
Tyler, The Creator And Converse To Release Golf Le Fleur “Mono” Collection
The burgeoning partnership between American footwear brand Converse and eccentric rap star Tyler, The Creator will reach another plateau as their collaborative Golf Le Fleur...
Kanye’s Twitter Rampage, AJ1 “Best Hand In The Game”, And More Of This Week’s Top Stories
Celebrities and collaborations were the name of the game this week in sneakers, as Kanye West premiered a ton of new Yeezys, from 350’s to...