Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Rick Owens DRKSHDW And Converse Introduce The TURBOWPN
The punk-rock aesthetic has always been a springboard of inspiration for Rick Owens as he’s experimented with welding his personal aesthetic to the style of...
BSTN Honors European Basketball Heritage With The adidas Forum ’84
As one of the premier sportswear boutiques in Europe, BSTN has been at the forefront of collaborations with some of the most important players in...
The Stussy x Nike Air Force 1 Mid Is Also Releasing In Kids Sizes
Collaborations are aplenty in 2022 thus far, with Stussy confirmed for not one but multiple throughout the year. And alongside a Chuck 70, the streetwear...
Where To Buy The Salehe Bembury x New Balance Yurt “Black/Grey”
Salehe Bembury has quickly become one of New Balance‘s most sought-out collaborators over the last two years thanks to his trail-inspired 574 Yurt design. As...
Tyrrell Winston’s Reebok Question Mid And Club C Release On May 6th
Based in and inspired by New York, Tyrrell Winston often roams the city streets, picking up its trash to create collages of deflated basketballs, torn...
A Ma Maniére Confirms Its Air Jordan 2 “Airness” Collaboration For A June Release
James Whitner and his The Whitaker Group team have been delivering their perspective on culture for more than a decade, but they’ve only recently garnered...
APB Taps Three Students To Design Their Reebok Collaboration
APB Store has steadily placed its efforts towards pushing the community-driven purpose of the Whitaker Group. As one of the heralded retail establishments under James...
The Basement To Release A Group Exclusive New Balance 2002R On April 24th
From 2017 onward, The Basement — a growing online group made up of streetwear enthusiasts — joined Nike for a number of collaborative offerings. We...
Where To Buy The Billie Eilish x Nike Air Force 1 High
First teased in December 2021, Billie Eilish‘s “Mushroom”-colored Nike Air Force 1 High is finally set to release on Monday, April 25th with a price...