Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
YESEYESEE Debuts A Retrofuturistic New Balance 610 Collaboration
As Action Bronson prepares to draw eyes to New Balance Trail Running by way of an upcoming Minimus Trail collaboration, another one of the brand’s...
CNCPTS x New Balance 1906U “Hours And Days” Emphasizes Self-Care
When CNCPTS creative director Deon Point first teased their next collaboration with New Balance, an instant connection was made with their 2012 “SEAL” design on...
Stussy And Nike Bring The Next Batch Of LD-1000 Colors On August 2nd
After a sell-out reception to their first collection just a few weeks ago, Stussy and Nike are reuniting for a second crop of LD-1000s. The...
Where To Buy The There Skateboards x Nike SB Dunk Low
Along with the Futura SB Dunk Low and the still-unreleased Visty SB Dunk Low, the There Skateboards collaboration is easily one of the more coveted...
Pickleball Brand Recess Scores A Collaboration With Reebok
Pickleball is the fastest-growing sport in America for the third consecutive year, and with its meteoric rise, a niche yet substantial market for high-end, statement-making...
Merrell Bends The Knee To 3 House Of The Dragon Families In Latest Collab
In the modern day, House of the Dragon’s medieval aesthetic is a hard one to pull off (outside of a convention, that is.) As we...
Paperboy Paris Links With New Balance For Running Shoe Collaboration
While the Olympic Games have accounted for most Paris-centric sneaker news in recent months, brands have simultaneously capitalized on all the energy surrounding the French...
atmos Presents Its 9th G-SNK Collaboration With The adidas ZX 8000
atmos has steadily released collaborative “Glow In The Dark Snake” adidas footwear for years, with the design theme most often falling on the adidas Superstar...
mita x ASICS GEL-Lyte III OG “TRICO 2024” Celebrates The Olympic Hosts
mita & ASICS is one of the sturdier collab relationships in sneakers. Uniting over a dozen times, few were more sentimental than the TRICO GEL-LYTE...