Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
UNDEFEATED x New Balance Trailbuster “Unbalanced” Collection
Undefeated is squeezing in one last collaboration before the clock strikes 2017. Together with New Balance, Undefeated is bringing new life to the Trailbuster in...
Norse Projects And New Balance Present “Danish Winter 2.0”
Danish menswear label Norse Projects teams up with New Balance this winter for their own special take on the Rainier hiking boot. The classic sneakerboot...
Packer Shoes Brings The New Balance 999 Back Into The Mix With Collaboration
Packer Shoes always has something special planned for their collaborations, as they collectively bring together high concepts with unique aesthetic decisions and a bevy of...
A Detailed Look At Villa’s Week of Fabolous Releases
Villa has teamed up with hip-hop legend and former throwback jersey connoisseur Fabolous for a special week-long collaborative extravaganza that will see four special edition...
Concepts x New Balance “Weekend Rivalry” Pack Releases Tomorrow
Concepts and New Balance are a match made in collaborative heaven. The two Bostonian staples have worked together countless times to give us conceptual, luxurious...
VILLA Kicks Off “Fabolous Week” With Four Exclusives
VILLA has teamed with hip-hop artist Fabolous to launch four must-have footwear styles for “Fabolous Week”, a spin-off of the store’s annual “Perfect Week”. Teaming up...
The 3D-Printed New Balance MS066 Is Releasing Exclusively At Concepts NY
Last year, New Balance embarked on their 3-D Printing journey in an exclusive collaboration with 3D Systems. The technology was called DuraForm Flex TPU and...
Ronnie Fieg’s New Balance 997.5 “Mykonos” Collection Releases Friday
Ronnie Fieg and New Balance are a match made in collaborative heaven. Fieg’s tendencies for luxurious suede and leather, unique tonal color blockings, and visual...
Ronnie Fieg Previews Two New Balance 997.5 Collaborations
Ronnie Fieg’s KITHLAND show featured collaborations with BAPE, adidas, ASICS, and New Balance showcasing that Ronnie is as relevant as ever with his footwear endeavors....