Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg’s KITH x ASICS GEL-LYTE III “Seoul” Drops May 31st
Updated May 23rd, 2024: Following a teaser earlier this month, Ronnie Fieg’s KITH x ASICS GEL-LYTE III “Seoul” is confirmed to release on May 31st,...
Extra Butter’s Movie-Inspired adidas Samba Releases On November 22nd
New York’s Extra Butter loves a good movie-inspired concept, and its adidas Samba entry to the inaugural Consortium Cup back in February is another example....
Extra Butter Returns To Their adidas SC Premiere Collaboration For An India Exclusive Drop
adidas has no shortage of big names in their extended family, from world-renowned artists the likes of Bad Bunny to many a former friend of...
The Up There x ASICS Gel-Lyte III Takes After The Feathers Of A Kookaburra
Australia-based store front Up There has transitioned many elements of the Southern Hemisphere to the mainstream through a number of carefully crafted collaborations. After teaming...
New York’s Extra Butter Presents The Rangers/Islanders Rivalry With adidas Collaboration
While sneaker boutique Extra Butter is best known for its love of film (and if you’ve been to any of their stores, you’d know right...
KITH Celebrates 60 Years Of X-Men With Seven Mutant-Inspired ASICS GEL-LYTE IIIs
Update July 21st, 2023: A Kithstrike release of the X-Men x Kith x ASICS collection is now live here. — Ronnie Fieg and Marvel are...
ballaholic And ASICS Hit The Hardwood In The GEL-LYTE III “Ball On Journey”
As its namesake clearly suggests, ballaholic was born from a love of streetball. And both by way of apparel as well as their on-going collaboration...
Extra Butter Helps The PUMA Clyde Celebrate Its 50th Anniversary
No strangers to one another, Extra Butter and PUMA have recently teamed up to celebrate the latter’s iconic Clyde model. Part of the sneaker’s 50th...
ASICS Teams Up With mita sneakers For A Gore-Tex Covered GEL-LYTE III
Collaborative takes under ASICS’ umbrella of offerings have recently slowed down in number, but the Japan-based brand continues to utilize its thematic joint efforts for...