Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Denham x Nike Air Max 90 Releases On September 25th
Continuing to broaden its 2020 library with more colorways, the Nike Air Max 90 is honing in on a few collaborative projects in these early...
Nike Continues Their 3M Collaboration With A Hi-Vis Air Max 90
Nike’s official relationship with 3M, though kicked off with relatively simple debuts, is gradually inching further into utilitarianism. While the releases prior only added atop...
Official Images Of The Ruohan Wang x Nike Air Max 90 Flyleather
Known for her expressing herself through various mediums of art including illustration and painting, Ruohan Wang is diving into the world of footwear by partnering...
Nike Armors The Air Max 90 With 3M Materials For Winter
NIKE, Inc. is no stranger to footwear and apparel suited for inclement weather. For the upcoming fall and winter, however, the North American sportswear behemoth...
DENHAM To Release Their Nike Air Max Trio Throughout September
Teased for the past few months via leaks and seemingly random in-store releases, DENHAM’s inaugural collaboration with Nike has finally received its official release date....
Denham Gives The Nike Air Max 90 “Infrared” A Trademark Update
In honor of its 30th anniversary, Nike has flooded the market with a multitude of new colorways of the Air Max 90, but if there’s...
UNDEFEATED’s Exclusive Nike Air Max 90 “Pacific Blue” Releases Tomorrow
Tomorrow marks the celebration of Nike’s Air Max Day, and alongside the debut of the Air Max 2090, Air Max 90 “Duck Camo”, and others,...
Official Release Info For The Undefeated x Nike Air Max 90
After teaming up with Nike last year on the Air Max 90 to slap on their famous tally mark logo to the heels of several...
Undefeated Recrafts The Nike Air Max 90 For 2020
Teased only yesterday, Undefeated‘s latest round of Air Max 90s have both quickly and surprisingly boiled to the surface, going from mere rumors to quick...