Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Stray Rats Rings In The New Year With Two Loud New Balance 574s
In the past year, Stray Rats’ relationship with New Balance has taken the next step, their collaborative releases increasing in cadence long after the debut...
The Undefeated x Nike Air Max 97 Appears In UCLA Colors
Earlier this month, Nike INC. announced their multi-year agreement with UCLA Athletics, one that ensured the brand would be the sole provider of footwear, apparel,...
Dime Recalls The Disastrous Restoration Attempt Of Ecce Homo On Their Reebok BB4000 Collaboration
Almost a decade ago, news of a botched art restoration had hit headlines and thus the social media circuits. The piece in question, Ecce Homo,...
Casablanca To Add Its Monogramme Pattern To Upcoming New Balance 327 Drops
The initial attention and hype around New Balance’s new archive-inspired 327 model was caused by Parisian label Casablanca, delivering the collaborative debut of the silhouette...
Kung Fu Panda And Reebok To Release A Full Footwear Capsule On January 15th
During the animation boom of the late 2000s, DreamWorks produced hit after hit, rivaling Pixar with films like How To Train Your Dragon, the ever-memed...
The END x adidas Forum Low “Friends And Forum” Is Limited To 300 Pairs
Thanks to a little help from retailers across the globe, the adidas Forum was welcomed back with open arms. And to celebrate the end of...
BILLY’S To Drop Two Exclusive Vans Style 47 Creepers
Billy’s Tokyo has proven themselves to be the premier destination for Vans exclusives. And after some patchworked creations and thoughtful revivals, the retailer is soon...
Undefeated Offers Limited Sets Of Their Nike Air Max 97 Ahead Of Official Release
Next week, to top off an already eventful year, Undefeated is releasing their twin Nike Air Max 97s. But before each pair is offered individually...
Bodega Is Giving Away Their Friends And Family Dunks Completely At Random
At its earliest leak, Bodega‘s Nike Dunk High was revealed in two schemes: the one due for release on the 28th, the “Fauna Brown,” and...