Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Twelve Can’t Miss Sneaker News Headlines From December 24th To December 30th
The last 363 days in sneakers have been full of tired retros, countless memes, and frequent Nike SNKRS app losses, among other things. On the...
The Sean Wotherspoon x Adidas Orketro Releases January 19
Sean Wotherspoon is never not working. In addition to his retail and consulting endeavors, the Virginia-native has been modifying his next set of adidas collaborations...
Maybe Tomorrow’s Two-Part Saucony Collaboration Makes Its Way To Boutiques
One of Mark Nguyen’s many ventures, LA-based lifestyle label Maybe Tomorrow mainly specializes in accessories, producing graphic-adorned trucker hats as well as beanies clipped with...
Matthew M. Williams’ Nike MMW 005 Slide Resurfaces In A Light Grey Colorway
Matthew M. Williams, founder and creative director of 1017 ALYX 9SM, has been working with Nike ever since 2019, crafting both collaborative footwear as well...
Vans To Release A “Year Of The Rabbit” Themed DIY Hi VLT LX
While done in seldom fashion, the blending of the Vans Sk8-Hi and Old Skool has most often been attributed to the hand of longtime Vans...
Palace And Vans Close Out The 30th Anniversary Of The Half Cab
Vans has spent the better part of 2022 celebrating the 30th Anniversary of the Half Cab. But after many a different release — collaborative and...
solebox And A BATHING APE Lean On Italian Craftsmanship For Their Second BAPE STA Collab
Towards the end of 2021, solebox and A BATHING APE dropped their first-ever collaboration, which thrust the BAPE STA through the lens of Italian craftsmanship....
JJJJound x BAPE STA “White/Navy” Releasing January 7th
Prior to their work with New Balance, ASICS, PUMA, and the like, JJJJound kicked off 2022 with A BATHING APE. 2023 is seemingly starting much...
Premium Goods Reveals Another Nike Air Force 1 Low Collaboration
Earlier in the year, it was revealed that Premium Goods — a menswear boutique that set up shop in Houston back in 2004 — would...