Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Converse Teases Collaborations With Off-White, CDG, Kim Jones, And More For Spring/Summer 2021
Converse has been quieter about its plans for 2021 than its NIKE, Inc. counterparts. Yet, the storied brand has just confirmed an impressive roster of...
Off-White Air Jordan 1, Dunks, Air Force 1s, And More Confirmed For 2021
Both to celebrate his “ICONS” publication and tease what’s to come, Virgil Abloh has launched a fully immersive, interactable digital experience that effectively catalog’s the...
Are Virgil Abloh And Nike Working On An Off-White “The Twenty” Collection?
Virgil Abloh helped NIKE, Inc. change the sneaker landscape four years ago through his Off-White label’s “The Ten” collection, which deconstructed (you guessed it) 10...
Virgil Abloh And Nike To Release ICONS Book Cataloging 50-Plus Sneaker Designs
With “Better is Temporary,” Nike aimed to cement their design philosophy in text, the book itself an unprecedented look at the brand behind-the-scenes. And following...