Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sean Wotherspoon’s adidas Gazelle Indoor Debuts A Brand New Colorway On November 17th
While Sean Wotherspoon has reimagined several adidas sneakers since starting his journey with the brand, the designer’s interpretation of the Gazelle Indoor seems to be...
Edison Chen Joins adidas Originals; Debuts CLOT x adidas Collection At Shanghai Fashion Week SS24
Visionary. Bridge. Original. These are the words adidas Originals used on its Instagram account to describe Edison Chen, its newest creative partner. Rumors of the...
Disney’s Create 100 Auction Features Unique Items From adidas, Virgil Abloh Securities, And Others
Disney is finally 100. To celebrate a century of creating magic, the Burbank, Calif. headquartered company has partnered with a number of creators to develop...
Sean Wotherspoon’s adidas Gazelle Indoor “Mylo” Releases On October 13th
Sean Wotherspoon first teased an adidas Gazelle Indoor collaboration during Summer 2022. Since then, the Round Two co-founder has shared behind-the-scenes looks at several styles...