Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Collaborates With adidas For An All-Red Deerupt
Although the feverish craze for all-red colorways that proliferated the world of sneakers in 2014 has since cooled back down to manageable temperatures, an all-red...
Palace Skateboards And adidas Bring Back The Camton Trainer This Friday
Highly regarded British skate brand and longtime adidas collaborator Palace is somewhat of an enigma. They’re known for bucking convention, staying true to their British...
Pharrell, NERD, and adidas May Release Another NMD Hu At ComplexCon
With the third installment of ComplexCon right around the corner, more and more special event-only shoes are being unveiled. Last year brought us everything from...
BBC Reveals Upcoming adidas NMD Hu Releases
Although Billionaire Boys Club is currently based in the US, it’s always boasted strong ties to Japan. Upon its inception, Pharrell‘s brand was originally produced...
The Pharrell x adidas NMD Hu “Inspiration” Pack Releases On November 10th
Alongside Kanye West, Pharrell Williams is inarguably one of adidas’ most prosperous co-creators, responsible for a swarm of adidas NMD Hu creations centered around a...
The BBC adidas Hu Collection Releases On October 20th
Pharrell Williams’ whimsical stylings and bold color combinations make for signature footwear that’s unlike anything else on the market. Everything from the color wheel to...