Ross Dwyer Although Billionaire Boys Club is currently based in the US, it’s always boasted strong ties to Japan. Upon its inception, Pharrell‘s brand was originally produced in Japan — on Bape t-shirts, as Skateboard P is close friends with Bape founder Nigo. Now, they’re nodding to the important part Japan and Japanese culture played in their genesis with a special pair of adidas NMD HUs, set to accompany the nautical-inspired white/red/blue/yellow pairs that are dropping on the 20th. Exclusive to BBC Japan, the limited sneakers feature a whimsical pink and navy striped colorway, with special details arriving via the Japanese kanji details on each shoe that when translated spell out “Heart” and “Mind,” a clever nod to the brand’s iconic slogan. The look is then completed with a thick white Boost midsole, white flecked laces, and navy detailing on the midfoot cage, midsole blocks, and chunky outsole. Look for the special pink/blue adidas shoes to release alongside the rest of the BBC collection on the 20th — but don’t expect to get a pair unless you’re lucky enough to be by a BBC flagship store.
Pharrell x BBC x adidas NMD Hu
Release Date: October 20, 2018
$250
Style Code: G26277
adidas NMD Hu BBC
Release Date: October 20, 2018
$250
Color: Cloud White/Scarlet/Blue
Style Code: BB9544
Images: Billionaire Boys Club/Ice Cream Japan
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