Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos x Onitsuka Tiger Fabre “Mexican Blanket”
The Nike Blazer has been hot for a decade (or four, depending on your perspective), Converse’s Pro Leather is at an all-time high thanks to...
atmos x Nike Air Max 1 – January 2013
A true heavy-hitter in the sneaker collabo realm, Japan-based atmos will unveil two Air Max 1 designs this January 2013. While both pairs are supremely...
Atmos x New Balance 996 “Face Off 3”
Japanese sneaker specialists Atmos have added their special touch to a number of New Balance collaborations over the years, including a series that started back...