Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Martine Ali’s Converse Wedge Might Be The Wildest Sneaker Of 2023
Wedge sneakers no longer have the cachet they did in the past, but Brooklyn-based designer Martine Ali is trying to change that with her Converse...
Timothée Chalamet’s “Wonka” Nike Dunk Is His Real-Life Golden Ticket
Ahead of Wonka‘s debut on December 15th, Timothee Chalamet visited a sort of “Willy Wonka” factory: Nike’s Beaverton, Ore. headquarters. The reason?: To design a...
The Rukus x New Balance Numeric 440 “Voodoo Culture” Harkens To The Spirits
Amidst the smell of seafood broils and crawfish, Baton Rouge, Louisiana is home to a vibrant sneaker ecosystem. Widely recognized for their collaborative “Crawfish” Nike...
JJJJound Revisits The Reebok Classic Nylon With A “Grey” Makeover
Montreal-based studio JJJJound is teaming up with Reebok on the Classic Nylon again. Unveiled via Instagram, the latest collaboration between everybody’s favorite image-board-turned-brand and the...
China’s COSTS Brings Traditional Craftwork To Its ASICS GT-2160
Shenzhen-based fashion label COSTS may not be a household name in the West, but the 11-year-old label has left enough of an impression out East...
Less Is More With Matthew M. Williams’s ALYX Studio x Nike Air Force 1 Low
Matthew M. Williams may no longer be the majority stakeholder of 1017 ALYX 9SM – commonly referred to as simply ALYX Studio – but the Illinois-born...
Nicole McLaughlin’s Merrell 1TRL Moc Is Equal Parts Cozy And Rugged
Social media’s favorite DIYer Nicole McLaughlin has recently brought her vision to the Merrell 1TRL Moc Speed Streak Evo. The former Reebok designer has made...
Manchester United’s adidas Gazelle Is Ready For Match Day
It’s no secret that Manchester United are currently a shell of what it was in past decades, but its adidas Gazelle will surely serve as...
Patta May Make The Nike Air Max 1 “Chlorophyll” Again
Patta – and by extension Amsterdam – is synonymous with the Nike Air Max 1. Although the Dutch imprint has worked on Tinker Hatfield’s revolutionary design as...