Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Liberty x Nike Air Max 1 – May 2013
The Liberty for Nike Sportswear collection has been building up steady steam as its seasonal collections continue to grow with more models and designs appealing...
atmos x Nike Air Max 1 “Animal Camo” Pack
Releasing at atmos Japan on February 23rd is the ‘Animal Camo’ Pack of the Nike Air Max 1 PRM designed by the Japan-based retailer. Using...
atmos x Nike Air Max 1 PRM “Animal Camo Pack” – Release Date
After a fairly long hiatus, the atmos x Nike Air Max 1 category will finally be resurrected this year in the form of the ‘Animal...