Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Pharrell Previews Upcoming adidas Supercolor Collection
adidas Originals is taking a literal approach to the return of the adidas Superstar by hiring actual superstars to help promote the classic shell-toe. Pharrell...
Japan’s HYKE Teams Up With adidas Originals
adidas Originals has featured the adidas Stan Smith and adidas Superstar throughout the past two years rather prominently. The Stan Smith‘s bring-back was one of...
Sneakers Releasing This Weekend – March 14th, 2015
Jordan Brand returns with a new take on the Air Jordan 4 and a retro that a lot of us didn’t see coming at the...
Expect 50 Different Colors in the Upcoming Pharrell x adidas Originals “Supercolor” Collection
50 Shades of Pharrell. That’s what may be in-store throughout the rest of 2015, as the three stripe’s lifestyle brand plans on rolling out nearly...