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Pharrell Previews Upcoming adidas Supercolor Collection

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adidas Originals is taking a literal approach to the return of the adidas Superstar by hiring actual superstars to help promote the classic shell-toe. Pharrell Williams wants to let you know that while he may be one of the most influential people backing the three stripes, that he wants everyone that wears a pair of his upcoming Pharrell x adidas Superstar Supercolor collection to wear a pair becuase they like them, not because it’s cosigned by him. That might explain why the three stripes and Pharrell are releasing 50 monochromatic shades of the famed silhouette later this month. Check out the full video of the latest Superstar spot below.