Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Raf Simons x adidas Stan Smith “Metallic Copper”
Raf Simons‘ latest collaboration with adidas Originals focuses on the timeless adidas Stan Smith as the Belgin designer takes the usually brand-less side panel to...
Raf Simons’ adidas Stan Smith Comes Strapped In Three Colorways
Belgium designer Raf Simons launched his first ever menswear campaign in 1995. Now two decades later, he’s expanded his reach to the likes of Christian...