Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Official Images Of The Concepts x Nike Air Max 1 “Far Out”

Presumed to be the third and final leg of Boston-bred shop’s exploration of music of the late 1960s, the Concepts x Nike Air Max 1...

By Sneaker News March 15, 2022
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The Concepts x Nike Air Max 1 “Heavy” Releases On March 12th

Boston-based Concepts and NIKE, Inc. aren’t strangers to one another. Over the last two decades, both parties have created some of the most celebrated rooted-in-storytelling...

By Jovani Hernandez March 8, 2022
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Concepts’ Bandana-Covered Nike Air Max 1 Will Also Release In Kid’s Sizes

As Air Max Day 2022 inches closer, the Swoosh has begun to unveil some of its Nike Air Max 1 collaborations to celebrate both the...

By Jovani Hernandez March 3, 2022
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