Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ben & Jerry’s And Nike SB To Release A “Chunky Dunky” Dunk
In the past few years, the food industry has become increasingly invested in the world of sneaker culture, with notables the likes of Arizona Iced...
Travis Scott Reveals Early Sample Of His Nike SB Dunk Low Collaboration
One way the sneaker community is passing the time during this social distancing quarantine is by revealing measured peeks into sneaker collections. Travis Scott isn’t...