Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

UNDFTD x Converse For Foot Locker – Detailed Images

UNDFTD are the undisputed kings of West Coast cool, a high-end streetwear label and distributor who made their name through top-notch quality kept to limited...

By Aaron Hope March 29, 2012
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UNDFTD x Converse – ‘Born Not Made’ Event Recap

We brought you word of the upcoming UNDFTD x Converse for Footlocker collection earlier on today, marking a historic moment as far as a boutique...

By Brendan Dunne March 22, 2012
1279

UNDFTD x Converse For Foot Locker

Puma has garnered quite a bit of attention over the last year for their extensive work with Undefeated, but even before the ten packs of...

By Aaron Hope March 22, 2012
3878

UNDFTD x Puma Ballistic Collection

At what point along the way does an extended collaboration become a full-on merger?  We’ve come to expect ongoing team efforts from individual designers in...

By Aaron Hope March 15, 2012
1412