Aaron Hope 
UNDFTD are the undisputed kings of West Coast cool, a high-end streetwear label and distributor who made their name through top-notch quality kept to limited numbers. The evolution of the fashion and sneakerhead blogosphere has made Eddie Cruz’ company a household name, but what happens when they start popping up in every mall in America? That’s what’s on the horizon as the Converse x UNDFTD for Foot Locker capsule drops March 29th at your local store, a release that in theory is limited when compared to the next day’s Undefeated e-store availability, but then again your grandma isn’t likely to go window shopping across the web. Click through to see the first round of UNDFTD x Converse Star Player and Pro Leather and stick with Sneaker News to see what’s next in collaborative marketing.
