Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BAPE Continues Its Resurgence With An adidas Superstar Collaboration Featuring ABC Camo
In addition to tapping new-age collaborators the likes of Gunna and The Weeknd, the last couple of year have seen A BATHING APE (BAPE) revisit...
Towelie’s adidas Campus 80s Releases Tomorrow
adidas has been working with collaborators like Disney to bring Star Wars, Toy Story and other franchises to sneaker form for the past few years....
Highsnobiety And adidas Continue The A-ZX Series With A Premium “Qualität” Collaboration
adidas‘ ode to the ZX line that debuted in 1984 has spawned a handful of impressive collaborations over the last year. Next up, the 26-pair...
The South Park x adidas Campus 80s “Towelie” Has A PSA: Don’t Forget To Celebrate 4/20
adidas has never shied away from the opportunity of working with collaborators across the globe for a fresh spin on its classic silhouettes. In recent...