Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
United Arrows Brings Its Signature Colors To The New Balance 2002R
To the uninitiated, “United Arrows” may not mean much, but for savvy sneaker collectors, especially those with an affinity for New Balance, the two words...
Deep Navy And Light Cream Colors Share This Upcoming New Balance 2002R
The New Balance 2002R may not be the Boston-based brand’s most popular sneaker design, but it’s helped the century-old institution expand its consumer base. Recently,...
The Basement To Release A Group Exclusive New Balance 2002R On April 24th
From 2017 onward, The Basement — a growing online group made up of streetwear enthusiasts — joined Nike for a number of collaborative offerings. We...
GANNI’s First-Ever New Balance Collaboration Gives The 2002R Environmentally-Friendly Makeovers
Over the last few years, New Balance has garnered notable attention within the sneaker space by collaborating with athletes, entertainers and other tastemakers. As the...