Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Rick Owens DRKSHDW And Converse Introduce The TURBOWPN
The punk-rock aesthetic has always been a springboard of inspiration for Rick Owens as he’s experimented with welding his personal aesthetic to the style of...
First Look At The Air Jordan 1 Low OG “What The SoleFly” Sample
Over the last decade, Miami’s SoleFly boutique has been at the center of some of the most-celebrated Air Jordan retro collaborations. The South Beach staple...
United Arrows Brings Its Signature Colors To The New Balance 2002R
To the uninitiated, “United Arrows” may not mean much, but for savvy sneaker collectors, especially those with an affinity for New Balance, the two words...
Bad Bunny Sports New Black adidas Response CL At CinemaCon Las Vegas
Despite revolving around handfuls of anticipated film projects, CinemaCon 2022 has quickly become about more than movies. Jason Sudeikis is partly to blame, but Bad...
BSTN Honors European Basketball Heritage With The adidas Forum ’84
As one of the premier sportswear boutiques in Europe, BSTN has been at the forefront of collaborations with some of the most important players in...
Crocs Celebrates General Mills’ Most Beloved Cereals With “Rise N’ Style” Collection
UPDATE 6/15/2022: The second phase of the General Mills x Crocs “Rise N’ Style” collection — which includes colorways inspired by Cheerios, Trix, and Cocoa...
Where To Buy The Salehe Bembury x New Balance 574 YURT “White/Pink”
2021 solidified Salehe Bembury‘s reputation as one of the best collaborators of the moment, as he produced nothing short of gold from the year’s beginning...
The Stussy x Nike Air Force 1 Mid Is Also Releasing In Kids Sizes
Collaborations are aplenty in 2022 thus far, with Stussy confirmed for not one but multiple throughout the year. And alongside a Chuck 70, the streetwear...
Where To Buy The Salehe Bembury x New Balance Yurt “Black/Grey”
Salehe Bembury has quickly become one of New Balance‘s most sought-out collaborators over the last two years thanks to his trail-inspired 574 Yurt design. As...