Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Another Look at the Pharrell x adidas Stan Smith “Jacquard”
Is this Pharrell’s best work with adidas to date? The vintage floral prints inspired by a trip to Paris bring a level of luxury and...
Pharrell Takes Us To Paris With Latest adidas Collaboration
Pharrell’s last venture with adidas Originals featured fifty Supercolor options of the Superstar sneaker icon. His next selection gets much more focused in terms of scope of...
White Mountaineering Keeps It All-White For Their adidas Stan Smith Collaboration
Japanese streetwear brand White Mountaineering goes on an expedition with adidas Originals for a collaborative series of the Stan Smith. Perhaps the most fitting edition...
Pharrell’s Next adidas Originals Collection Is Revealed
After the highly-anticipated adidas Superstar ‘Supercolor’ Collection, three stripes and Pharrell Williams are back at it once again. The ongoing collaboration between one of music’s...