Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Undefeated Transfers Its 2003 Nike Dunk High Collaboration Onto The Air Force 1 Low
Following its special “Hall of Fame” release commemorating the legacy of Kobe Bryant, Los Angeles’ Undefeated has been going through its own archive in preparation...
Mayumi Yamase Helps Brings The Latest Nike Flyleather Collection To Market With Whimsical Paint Markings
First launched in 2017, Nike Flyleather has been predominantly reserved for special projects. Case in point: A two-pair capsule with Tokyo-based artist Mayumi Yamase. Featuring...
“University Gold” Lands On Another Nike Air Force 1 Low “First Use”
As part of its 39th anniversary, the Nike Air Force 1 Low has assisted the Swoosh in commemorating its iconic logo’s first use. Recently, Bruce...