Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Travis Scott And Virgil Abloh Wear Upcoming Collaborations At NikeLab Chicago Re-Creation Center
Ahead of the official opening of the NikeLab Chicago Re-creation Center, Travis Scott, Virgil Abloh, Common, and the city’s most notable creatives convened at the...
Inside The Virgil Abloh x NikeLab Chicago Re-creation Center
At the epicenter of the NikeLab Chicago Re-Creation center is Virgil Abloh, whose time spent at the Illinois Institute of Technology has lent him quite...
Off-White and Nike Dress Up Their Waffle Racer With Pink Soles
Unveiled just last week in a neutral white, the Off-White x Nike Waffle Racer is showing up once again thanks to PY_LEAKS in a scheme...
Off-White and Nike Expand Their Women’s Collection With An Aggressive Waffle Racer
With Off-White and Nike announcing their maximalist redesigns as part of the “Athlete in Progress” collection, many thought the Terra Kiger 5 was the only...
Virgil Abloh Gifts Serena Williams The Off-White x Nike Air Force 1 MCA In Blue
Virgil Abloh and Nike are poised to revisit their collaborative endeavors in June as their co-created “Athletes In Progress” capsule, inspired by women’s track and...
Off-White x Nike Zoom Terra Kiger 5 “Athlete In Progress” Collection Releases On June 27th
Nike has officially unveiled its next collaborative capsule with design wonder Virgil Abloh called the “Athlete In Progress” collection. Motivated by the unmatched confidence and...
Virgil Abloh And Off-White Revamp The Nike Zoom Terra Kiger 5
It’s no coincidence that the sneaker game quieted down a bit once Virgil Abloh’s final release of The 10 occurred back in February. Not to...