Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
KITH Classics Unveils Full adidas Originals 2021 Capsule
Having recently announced its latest collaboration with adidas via a lookbook starring Adrian Grenier, KITH has just unveiled the six sneakers that make up its...
END. And NEIGHBORHOOD Nod To Terrace Culture With Football-Themed adidas Originals Capsule
Long-time collaborators NEIGHBORHOOD and adidas have recently tapped retailer, END., for a two-shoe collaboration inspired by football’s (soccer) terrace culture. The adidas Samba has been...
LEGO And adidas Are Releasing An Actual Toy Superstar
Since September 2020, LEGO and adidas have delivered a roster of classic silhouettes reimagined with color palettes, branding and detailing inspired by the Danish company’s...
Jeremy Scott Keeps Things Tame With First Batch Of The adidas Forum Hi
On June 2nd, adidas announced that it’d be renewing its partnership with American designer, Jeremy Scott. And although their first collection was teased as launching...
Marimekko’s Debut adidas Collection Blends The Art Of Print-Making With Performance
For decades, adidas has been at the forefront of the marriage between performance sportswear and fashion. Finnish design house, Marimekko, is the latest institution to...
Noah Pulls Plastics From Oceans For Spring 2021 adidas Originals Collection
Since their partnership’s first joint-effort in August 2020, Noah and adidas have made it clear that the fruits of their collaboration are intended to do...