Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Classics Revisited: Patta x Nike Air Max 90 “Homegrown” (2006)

NIKE AIR MAX 90 WEEK Is the Air Max 90 the greatest Air Max of all-time? Sneakerheads will argue for and against that heady statement...

By John Kim June 18, 2012
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Classics Revisited: HTM x Nike Air Force 1 Low (2002)

NIKE AIR FORCE 1 LOW WEEK Hiroshi Fujiwara, Tinker Hatfield, and Mark Smith are three of the most influential figures in Nike and sneaker history,...

By John Kim June 8, 2012
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Classics Revisited: Stash x Nike Air Force 1 Low (2006)

NIKE AIR FORCE 1 LOW WEEK Brooklyn-native Josh Franklin, perhaps more readily recognizable as ‘Stash’ in art and sneaker circles, is the first artist to...

By John Kim June 7, 2012
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