Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg x New Balance 999 “Steel Blue” – Release Reminder
If you’ve been following Ronnie Fieg’s output over the past couple of years you’re no doubt acclimated to the one and done nature of his...
Ronnie Fieg x New Balance 999 “Blue Steel” – Sample Process
Though its name and general style was borrowed from an all time classic, Ronnie Fieg‘s New Balance 999 ‘Steel Blue’ isn’t an exact copy of the legendary 1300 by...
“Steel Blue” Ronnie Fieg x New Balance 999
The ongoing library of Ronnie Fieg-tapped sneaker collaborations continues next Friday with the release of the New Balance 999. Dubbed the ‘Steel Blue’ for its...