Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Titolo To Launch A “Satin Red” Jordan Basketball For Air Jordan 1 Launch
Rather than give their consumers the normal “follow, like, comment three friends” IG raffle process, Swiss-retailer Titolo often likes to support their launches with a...
Stadium Goods Partners With Luxury Auction House Christie’s For Original Air: Michael Jordan PE/Game-Worn Auction
If ESPN’s “The Last Dance” solidified anything, it’s that Michael Jordan is truly one-of-a-kind. Today, Stadium Goods and Christie’s have announced “Original Air”, a landmark...
Five Million People Signed Up For The Jordan 1 Dior Raffles
Anyone who entered the raffle for the Air Jordan 1 Dior knew that the chances of scoring a pair was one in a million. According...